Thinking & Research
All Things AI & More
Insights on GEO, AEO, and AI search visibility - written for founders, marketing leads, and anyone serious about how AI is reshaping how buyers discover and choose.
June 10, 2026 · 4 minutes read
The Buyer You Already Serve But AI Doesn't Know About
AI visibility gaps often hide around buyers a company already serves. Learn why positioning, not content volume, decides whether AI connects you to them.
Read article →May 27, 2026 · 6 minutes read
How to Improve Brand Visibility in AI Search: Why Your Buyers See a Different Competitive Landscape
AI may show buyers a competitive landscape that differs from your sales team's reality. Learn why visibility, category framing, and comparison context matter.
Read article →April 13, 2026 · 7 minutes read
AI Visibility for Law Firms: Fix How AI Describes Your Firm
AI is changing how law firms are discovered and chosen. Understand the key drivers behind AI recommendations and how to position your firm. How to find gaps and correct them.
Read article →April 13, 2026 · 8 minutes read
AI Search for Law Firms: How Firms Get Shortlisted by AI
How AI search is changing how law firms are discovered and selected. Learn how AI shortlists firms, what influences visibility, and how to improve your positioning.
Read article →April 6, 2026 · 7 minutes read
We Tested Claude vs Gemini: How AI Search Really Picks SaaS Tools
How do Claude and Gemini differ in AI search results? This analysis breaks down queries, sources, and vendor recommendations, and how to be recommended in AI-generated answers.
Read article →April 2, 2026 · 6 minutes read
How AI Search Evaluates B2B SaaS Tools and Why Most Brands Miss
AI search doesn’t rank SaaS tools; it selects and compares them. Insights from 182 CLM prompts reveal how brands actually get chosen.
Read article →March 26, 2026 · 6 minutes read
How AI Search Works: From Queries to Reasoning to Recommendations
Learn how AI search works under the hood. Understand reasoning models, query expansion, and what drives visibility in AI-generated answers.
Read article →March 25, 2026 · 6 minutes read
GEO vs SEO: What Actually Drives Visibility in AI Search?
SEO ranks pages. GEO gets you recommended. Learn what drives visibility in AI search and how to win AI-generated answers.
Read article →March 17, 2026 · 4 minutes read
Why Companies Are Asking Why Don’t We Show Up in AI Answers?
Learn why brands are beginning to question their absence from ChatGPT and Perplexity answers as discovery shifts from links to AI-generated responses.
Read article →March 15, 2026 · 6 minutes read
Why AI Recommends Different Companies for Different Problems
Learn why AI recommendation sets change with the problem context in the prompt and how positioning shapes which brands appear in answers.
Read article →March 15, 2026 · 6 minutes read
Buyer Personas and AI Visibility: Why B2B Brands Disappear
Learn why persona-specific buyer questions change AI retrieval paths and how B2B brands disappear from AI answers when one stakeholder cannot find them.
Read article →March 13, 2026 · 7 minutes read
How to Conduct an AI Search Visibility Audit: A Practitioner’s Guide
Learn how to build prompt libraries, combine synthetic testing with analytics, and diagnose AI visibility gaps across buyer journeys.
Read article →March 13, 2026 · 7 minutes read
AI Search Visibility Audit: Measure Your Brand Presence in AI Search
Learn how to audit AI mentions, persona coverage, peer clustering, source influence, and endorsement quality before buyers ever reach your website.
Read article →March 10, 2026 · 7 minutes read
AI Citation Strategy: How AI Search Decides Who Gets Recommended
Learn how topical authority, subquery coverage, and trusted outside sources shape which brands AI systems cite and recommend.
Read article →March 7, 2026 · 7 minutes read
How AI Search Is Rewriting Deal Discovery in Private Lending
AI search is collapsing the lending discovery funnel. Learn how the AI Shortlist determines which private lenders borrowers call and which disappear.
Read article →March 3, 2026 · 8 minutes read
The Advocacy Edge: Why Visibility Isn't Enough in the Era of AI Search
Learn why AI-era visibility is not enough and how cross-validated proof turns brand mentions into true AI advocacy.
Read article →February 25, 2026 · 7 minutes read
Brand Positioning in AI Search: How to Audit Business Drivers, Persona Visibility & Perception
Learn how to audit business driver alignment, persona visibility, and perception so AI systems position your brand correctly in answer summaries.
Read article →February 27, 2026 · 9 minutes read
AI Search Visibility Under the Hood: Why AI Ignores Your Brand
Learn how AI retrieval works, how bots analyze your site, and how to engineer retrieval-ready content using server log analysis and GEO frameworks.
Read article →February 23, 2026 · 8 minutes read
How AI Search Works in Private Lending: An Executive Guide
Understand how AI answers are built and how private lenders can improve visibility with GEO, structured signals, and continuous optimization.
Read article →May 13, 2025 · 5 minutes read
AI in Plain English: What It Can Do for Private Lenders Today
A practical guide to how AI can streamline document processing and data extraction for private lenders, without the hype.
Read article →May 20, 2025 · 6 minutes read
Building Reliable AI Solutions When the Models Aren't Reliable
Learn how to build dependable AI systems using imperfect models, with practical strategies for maintaining reliability.
Read article →May 27, 2025 · 6 minutes read
From Bottleneck to Go-Live in 90 Days: Private Lender AI Plan
A step-by-step guide to implementing AI in your lending workflow, from prototype to production in 90 days.
Read article →September 17, 2024 · 5 minutes read
Automation Bias and How We Compensated for It in Our POC
Learn how hybrid workflows mitigate risks of over-reliance on technology.
Read article →September 10, 2024 · 6 minutes read
What We Learned by Grinding Grocery Bills with LLMs
A fun experiment with grocery bill. Extracting data from it with LLMs and representing it in a way that is useful to the user.
Read article →September 3, 2024 · 4 minutes read
Creating Hybrid Workflows in Document Verification
AI alone isn't enough. Human input is key for accurate and effective document verification.
Read article →September 2, 2024 · 4 minutes read
Hybrid Workflows in Mortgage: The Best of Both Worlds
Hybrid workflows combine human expertise with AI for real results. Here's how to use them in loan origination.
Read article →