We didn't set out to build a GEO agency.
Not familiar with GEO? Start here.
We were doing AI and software work with Stormfield Capital. We asked AI what it thought about them.
What came back didn't match what they had built. The expertise was diluted. The credibility was missing. Years of work, not showing up where it mattered.
The insight was simple. AI representation is the foundation. Get that wrong and everything built on top of it - visibility, consideration, pipeline - is built on sand.
We start by fixing the foundation.
How we work
We start with your buyer's query. What are they actually asking AI - about their need, the category, the solutions, the vendors. Then we work backward to understand what AI is saying about you, and why.
The findings are often surprising. Not just where the signals are broken, but what they reveal about how your company is actually being understood in the market.
We own the outcomes.
We don't hand you a report and walk away. If you want us to close the gaps we find, we do that too.
How We Think
The beliefs that shape every engagement.
Mindful Action
We don't rush to publish or optimize. We start by asking where you should compete - and where you shouldn't. We examine tradeoffs, define strengths clearly, and structure work deliberately. Visibility without clarity creates noise.
We move deliberately and with intent.
Simplicity is a Superpower
Clear positioning beats clever messaging. AI systems reward businesses that are easy to understand - not those that are overly layered or abstract. We believe in clean structures, simple category definitions, and durable clarity.
Banal is beautiful.
We Take Ownership
If it's on our plate, we own it. From positioning decisions to structural implementation, we are accountable for outcomes - not activity. Sometimes the right move is restraint.
We are comfortable saying no, and explaining why.
Intensity with Care
We work with intensity and high standards. But we do it with respect - for our clients, for their teams, and for each other. Important decisions deserve attention. Difficult tradeoffs deserve thoughtful conversation.
Intensity without care burns people. Care without intensity lowers the bar. We hold both.
The Team
The people behind the methodology and execution.
Vibhor GoelCo-Founder & CTO
Vibhor built the methodology. He understands how AI systems actually form their views - what they read, what they weight, what they conclude. He designed the audit and the tools behind it. When the findings are surprising, it's usually because of something Vibhor saw that others miss.
Aravindan RSCo-Founder & COO
Aravindan makes sure the work is done right. He brings engineering discipline to every engagement - the rigor, the process, the consistency that turns a sharp diagnosis into reliable execution.
Gagan JosanCo-Founder & CEO
Gagan brings the strategic and commercial lens. He understands what the audit findings mean for a business - for how a company is positioned, considered, and chosen. He leads client conversations and makes sure the work stays connected to outcomes that matter.
Rob SpellmanPrincipal Consultant
Rob brings deep domain knowledge in high-consideration financial markets - where reputation is everything and category nuance determines who gets called.
Sreedevi GattuSenior Architect
Sreedevi leads engineering execution across active engagements. She brings the depth and precision that keeps delivery stable as complexity grows.
Looking Ahead
AI systems will keep evolving. The models will change. The signals will shift. But one thing won't: your buyers will keep using AI to decide who to consider. Being represented accurately and for the right reasons is not a one-time fix. It's the new foundation of how you go to market.
That's the problem we work on.